As the media landscape moves progressively more social, Ovation PR understands the need to engage a growing community of influencers and bloggers, and that’s why we devised a fun and interactive event for mums and young children at Fun Works, the newest super-sized family entertainment centre in Abu Dhabi.
Targeted at bringing all the on-line community together for some memorable fun, the event was three-fold; Introduce the ‘mummy’ social media community to Fun Works, drive a positive social media conversation about the brand and encourage children to get hands-on and interactive in My Works.
On the day we were joined by some of the leading opinion formers in the UAE social baby scene. Ready to get powered by play, the children explored the many interactive activities including Bake Works and Recycle Works whilst mums and tots explored the soft play areas together. All of which centered around the brands positioning as learning through play.