When it comes to exercise classes, they say “if it aint hurting, it aint working”, so when global group fitness provider Les Mills and sports retail brand Reebok asked Ovation PR to tell people about their latest partnership with Talise Fitness, we couldn’t wait to feel the burn.
Held at the prestigious Jumeirah Beach Hotel, Ovation PR designed a media launch to challenge every inch of muscle in a journalists’ body, with a routine including high-intensity RPM and Body Pump workouts.
Attended by 25+ key media we pushed through the pain barrier to achieve coverage in leading English and Arabic print titles, as well as multiple on-line media entries and social media posts. A fitter planet achieved, we think so. Are you with us?