Whether you’re hitting the treadmill, training for your first 5K or pounding the long-distance high-way, if running is your thing, then you’re probably on the look-out for the latest products and training aids that can help you reach your fitness goals.
Major footwear providers know that innovation is king, so when Reebok approached Ovation PR & Marketing to promote their latest running footwear, we knew exactly what to do.
Ovation PR & Marketing designed an augmented reality platform showcasing the Reebok One Series shoe linked to a customer database designed to build a running community where like-minded people could connect and share ideas and information about their fitness journey, goals and products.
The campaign was held in The Dubai Mall Reebok store with the event in partnership with UPANDRUNNING sports specialists who were on-hand providing gait analysis for customers and members of the media.
More than twenty journalists and bloggers from across the fitness and lifestyle landscape took to the treadmill while consumers browsed the latest collections all under the heading Watch Me Run. #ReebokRunningME.